Viagra sale at Tesco

Tesco is a general merchandise retailer and global grocery that is headquartered in the United Kingdom. This global company was established in 1919 by founder Jack Cohen. Tesco is known for implementing an interesting strategy with Viagra that effectively boosted their sales in 2010.

Males who suffered Erectile Dysfunction (ED) and that did not have a general practitioner prescription were able to Buy Viagra without a prescription at three hundred of Tesco's United Kingdom stores. Tesco was known at the time to be the first supermarket to offer such conditions for selling Viagra. The supermarket's price was eight pills for 52 Euros, while most pharmacies usually charge 55 Euros for four of the famous blue pills.

However, the special service offered by Tesco supermarket was only available for men ages between 40 to 65 years of age. Men who were interested in this service had to complete a questionnaire, take a Diabetes test, and have their cholesterol and blood pressure measured.

It is known that most men can be embarrassed of visiting their General Practitioner for getting help with things related to the erection of their penis. There are also men who prefer to purchase their oral treatment at an online pharmacy store. A U.K doctor by the name of Dr. Tomlinson stated that is very important for men to receive a medical check for underlying health difficulties before taking any ED medication. Tesco supermarket stated that those men who got their prescription from their General Practitioner were able to gather this treatment for even a smaller price. Tesco's strategy is an example where good marketing and low prices can be effectively combined and benefit both commerce and consumers.