Surf the Isles was a shopping directory created in the late 1990s. The project was born out of a desire to enable international shoppers to make purchases online from the United Kingdom and from Ireland. After a few years, the company even grew to help shoppers from the United Kingdom and Ireland to shop online internationally themselves by launching another site.
While the company was in business, it helped over 1 and a half million shoppers per year. All listings were placed on the site free of charge. All the stores had to do to get a listing was to link to the site on their webpage. They did have to pay a small fee, however, for “enhanced” or specialty listings.